.At the launch of Astrid Andersen's brand-new line Stel, a discussion kept outdoors on a pier, The Street's 2002 track "Transform the Webpage" was actually blasting away from the sound system. It was actually a star-aligned, symbolic second, since the London-trained developer is actually beginning a new phase in her fashion trend lifestyle, this moment centering the work around herself.Andersen's much appreciated namesake menswear brand was centered, vibrant, and streetwise. With Stel, she discussed in a pre-show interview, "I need to sit pleasantly at the facility of it perhaps much more this moment because now it is actually a girls's wear brand, and it is actually more about me and also my individual referrals." Stel likewise mirrors Andersen's advancement as a person. After ceasing her line, the developer returned home to Jutland in the North of Denmark and also had two little ones. She's certainly not the person she was back then.Shifting gears in fashion is not easy to accomplish. Brands appear to tackle lives of their own, and also it is actually effortless to become pigeon-holed. Stel breaks with a number of fashion's formalities. The label will certainly present in-season, so what is presented will definitely be actually readily available for acquisition. Concurrently, seasonality is actually lesser in the Stel equation than significance. Assortments will be recognized through variety (01, 02, as well as 03 were displayed in Copenhagen), the idea being actually that you can come together items throughout "periods" both in your wardrobe and on the selling flooring. Andersen views no demand for a well thought-out garment to become left even if the schedule pages flip. "The straight translation of stel is actually body system," she stated, yet it [refers more to] a fundamental framework in a kind of commercial technique it [likewise defines] a collection of valuables-- when you speak about a tea service, you will name it a stel. For me, that was rather a fascinating starting aspect in relations to the concept of developing both antiques, yet likewise one thing that is actually a brand-new groundwork." Having designs pose on scaffolding was actually fortuitous as it suggests numerous allegories. There is actually building, which connects to developing a brand-new label, and also the idea of assistance associates with her idea that outfits ought to benefit you. Stel is, basically, a sort of modular offering, yet not one along with the angularity of something like Legos or even piled Mu00e6rsk shipping containers. Movement, company, and permission are part of Andersen's planning. "When I discuss the brand name, I have this tagline: customizing that you may roller skate in, denim you may dance in, shirting you can easily journey in." Flexibility, joy, activity.